ERICSSON NIGERIA (DIRECTOR OF MARKETING)

Director of Marketing

Purpose
The Director of Marketing is responsible for the marketing function in sub-Saharan Africa in line with the Group marketing strategy and Regional Growth plan.

Responsibility and authority
Role
To oversee the Marketing function in the Region
Develop and implement marketing plan to drive the global marketing strategy as well as Regional growth plan.
Drive alignment with the various Units in the Region, GF and Business Units.
Drive market category growth and facilitate leads generation
Drive brand, category, experience and product marketing in alignment with the EP, CUs and Communication.
Drive all the marketing customer engagement and manage single point of contact for the CUs

Authority
Management of responsibilities in accordance with directives from GF Marketing. Leads the development and implementation of the Regional Marketing plan.
Delegation of responsibility
Responsibility delegation is driven by regional directives or the Head of Strategy and Marketing.
Interface, contacts and co-operation
Regional LT
Market and industry players (i.e. new business actors, key influencers)
Regional Industry analysts
Regional Management Team
Customer Units
Group Functions
Engagement Practices
Customers

Qualifications
Requirements
Master’s degree in related fields (MBA, MSc or similar).

Experience
Significant experience (> 10 years) relevant for driving marketing strategy development and execution, and business development across a region
Significant telecom industry experience and experience in areas with regional growth potential. Experience in related industries such as media, ICT and consumer electronics is desirable.
Proven and solid general management background with strong business acumen and experience in senior positions in an international environment
Demonstrated background of delivering of marketing interventions that created business impact.

Skills and Competence:
Ability to develop and drive change to execute on business objectives.
Strong leadership and teambuilding skills with proven capability to motivate and develop a team to success.
Possess a sound business sense and a strong ability to think strategically.
Proven ability to drive change, strategy execution and inspire innovative strategic and marketing initiatives.
Excellent communication and value argumentation skills, both verbal and written. Ability to build trust in external engagements.
Strong planning, delivery and organizational skills
Self-motivated, resourceful and result-oriented.
Strong social and interpersonal skills.

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