Roles
Ensure effective, branded marketing communications including the company website, print communication, and advertising.
Develop and implement promotion/advertising support programs
Strong Competition Analysis for strategy development
Evaluate product performance
Obtain market intelligence
Research and evaluate new product opportunities, demand for potential products, and customer needs and insights.
Overall marketing strategy and execution of plans for the existing products.
Work with product development teams to manage new product development.
Manage launch campaigns for new products.
Manage distribution channels
Manage media and marketing staff and external PR agencies.
Analysis of the effectiveness of all marketing efforts.
Desired Skills and Experience
Required Skills, Knowledge and Characteristics
Ability to coordinate the efforts of a large team of diverse creative employees.
Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
Commitment to continuous learning.
Expert in Internet and social media strategy with a demonstrated track record.
Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
Ability to lead in an environment of constant change.
Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, , and creative services.
Experience managing external PR and communication consulting firms and contractors.
Must not be more than 45 years
Qualifications and Experience
Degree in Business Management, Marketing, or Related field
10 years of progressively more responsible positions in marketing, preferably in a similar industry in two different firms.
Experience supervising and managing a team of professional staff.
Experience in the global market & Membership of relevant professional Body will be an added advantage.
Location: KADUNA
REPORTING LEVEL: This position reports to the General Manager
Interested candidates should send in their application and detailed CV and copies of their certificates to recruitment@peugeotnigeria.com
Closing Date: 7th February 2014
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